Finding the friction points in an online sales funnel can be tricky business. When a financial services company that processes over 250,000 leads per day ran out of ideas they turned to us.
Using real-time monitoring, advanced data analysis and our Drawpoint leadflow evaluation tool, we were able to pinpoint the drop off in their process and optimize their landers to remove the friction.
The result: A 31% increase in conversion rates across all of their landers, and a 23% drop in CPA.
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