Finding the friction points in an online sales funnel can be tricky business.
When a financial services
company that processes over 250,000 leads per
day ran out of ideas they turned to us.
Using real-time monitoring, advanced data analysis and our Drawpoint
leadflow evaluation tool, we were
able to pinpoint the drop off in their process
and optimize their landers to remove the friction.
The result: A 31% increase in
conversion rates across all of their
landers, and a 23% drop in CPA.
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